The owners at wise dog records tasked us to design them a brand new logo and brand identity.

The brief was to create something bold, memorable and playful that fits the company name. The logo needed to include a word mark and an icon for social media use.

The final design included an icon with a paw print cut out of a vinyl record. The client was provided with both colour and mono versions of the logo.

The wordmark was simple and bold using the Avenir Next font.

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